Fruit Wars

Pineapple – you’ve officially been kicked down from the coolest fruit throne by the Watermelon.

photo from here

The pineapple has been a cherished photo object the past seasons, and will probably continue to be so. This summer, it’s gotten som stiff competition, and it’s all about the fresh and sumptuous colors of the watermelon.

The watermelon’s journey to the fruit trend throne started several summers ago, but SS14, it broke loose and went commercial. With good help from Beyoncé drinking waaatermelon. The quote is even featured in the urban dictionary (with kind of a nasty, but lollable description).

Drunk in Love has even gotten some pretty interesting video replies:

(another one HERE)

Anyways, watermelons are EVERYWHERE.

2014-05-24 18.53.39@refinery29 continuing with the brightly colored walls, but also tapping into another trend, the watermelon.

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It-girl Cara Develigne and it-fruit = perfect combo!

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London based fashion designers Belle and Bunty are also feeling the watermelon

2014-06-17 22.38.47 are pushing the perfect watermelon clutch by Edie Parker

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…and US brand Kate Spade is pushing the watermelon ballerina flats

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Swedish Elle Decoration is longing after watermelon pops.

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US superblogger Oh Joy is rocking both watermelon nails and a watermelon color scheme for her Target collection.

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Waiting on Martha is doing watermelon-colored cocktails.

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I heart Blogshop did this little vignette in a watermelon color scheme.

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I don’t even know what to say about this. Other than state the fact that someone obviously owns a watermelon car. Shot by Nina Marlena

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Charlotte Olympia is going for watermelon for resort 2015. I kind of need this one I think.. Pretty awesome! Shot by Porter Magazine.

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Norwegian interior designers DIS visited Danish brand Monatana earlier this summer, and of course they had the watermelon color scheme going strong in their studio.

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Norwegian style blogger Marion Celine eating the trendiest fruit of the season

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Fork-stabbing of watermelon. Refinery29 at it again.

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Painter and textile designer Kindah with her vintage watermelon plate. Pretty perfect.

There’s not a shadow of doubt that the pineapple has had to take the back seat this summer, and I’m not surprised to see even more of the watermelon SS15…