Visual Identity Hasla Jewelry

After developing the new interior concept for HASLA’s jewelery store, KOI was also hired to create a new visual identity for the jewelery brand. The new identity is inspired by Hasla’s deep roots in Norwegian nature, the characteristic mountains of their home turf Valle in Setesdal. For Hasla is was important that their visual identity references their connection with nature, while also showcasing their contemporary, Scandinavian identity.

Customer HASLA
Year 2020